What a brand identity should include, beyond the logo
A logo is the start of a brand, not the whole of it. Here’s what a complete identity includes, so everything you put out looks like it comes from the same business.
Branding · 6 November 2026 · 3 min read
The logo, in every version you need
A main logo, a horizontal version and a small icon, each for light and dark backgrounds, with files for both print and screen.
Colours with exact codes
A small palette with exact codes for screen and print, so your signboard, website and Instagram all match.
One or two fonts
A heading font and a body font, used everywhere. Fewer fonts make a business look more established.
Templates for everyday use
Social posts and stories, visiting cards, letterhead, quotations and invoices. Templates keep things consistent when you’re busy.
Signage and print
Your signboard, brochure and packaging, where relevant. These are often the first things a customer sees in person.
A one-page brand guide
How to use all of the above, so your team, your printer and any designer stay consistent without asking you every time.
Building or fixing your brand?
We design logos, brand kits, brochures and company profiles. Start with a free 15-minute audit.